BootstrapBay grew from 0 to 100K organic visits/month in 3 months.
Here are the exact steps they followed:
1. Found that Bootstrap templates are trending on Google trends.
2. Saw on Google KeyWordPlanner that “Bootstrap templates” generate 10K-100K monthly searches.
3. Developed their “Bootstrap templates” marketplace.
4. Found theme sellers on other marketplaces and invited them.
5. Started writing high quality articles related to the Bootstrap framework.
6. Promoted the articles:
6.1. On reddit, designer news, etc…
6.2. Via their email list
6.3. Notified anyone they mentioned in the post.
7. In 3 months it resulted into 100K visits/month from Google.
8. Started an affiliate program (10% commission per sale).
8.1. Result. Affiliates generated $37,500 in sales.
8.2. Getting links from all of the affiliates increased their SEO.
Overall results after 2.5 years:
1. Sold over 10,000 themes.
2. Generated over $150,000 in revenue.
3. Grew their blog traffic to 350,000+ monthly page views.
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