I was looking for this experiment for a long time.
You’ve probably seen this many times –
Opt-in forms asking for name and email.
These guys ran an A/B test (www.leadpages.net/blog/ab-test-how-many-fields-opt-in-form/) and saw that…
Asking for just an email increased conversions by 12.44% compared to asking for name and email.
Huh
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