You know that stories sell.
My personal conversion into sales increased by over 10 times…
after I started to tell stories before showing any “Buy” CTAs.
I’ve just found more proof that it works, and not just with emails.
Kimberly Snyder did something radical:
1. When you arrived at her landing page, you couldn’t see anything but her 30-minute video.
2. You couldn’t fast-forward it.
3. Only after you watched the video until the end could you see her CTA button.
Results:
Her overall conversion rate skyrocketed by 144%.
What if she told her story a bit faster (for example, in 3 minutes), what would be her conversion rate?
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