Imagine you have a product/service and you want to boost its sales as fast as possible with no budget.
Dan Ariely shared an interesting method called “the ugly brother effect” that is able to boost your sales by 15%.
How does it work?
It’s as simple as adding a slightly “uglier” (less valuable, less beautiful for the same price) version of your main product/service.
Bart Schutz from Online Dialogue ran a lot of experiments on it, and they regularly find the growth effect averaging around 15%.
Bonus hack.
Fedora wanted to maximize their opt-in rate and tested different tools for this.
One of them boosted their opt-ins by 70%!
This tool is called Welcome Mat by Sumo.
I tested it. Very easy to install – took me around 5 minutes.
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