+156% to response rate easily (epic study)

Karthik Suroju – an email marketer at Newton shared an epic, super simple growth hack that boosted their email response rate by +156%.

Here’s the only thing they changed…

They stopped sending HTML emails.
Instead, they started sending Plain-Text emails.

That’s it. 🙂

Result:
+156% to their response rate!

Source: explore.reallygoodemails.com/stop-missing-user-feedback-use-plain-text-emails-to-boost-response-rates-6fccb4ad2157