166% higher CTR (research)

The Coschedule team researched the best ways to get the most clickthroughs from social media.

When “this” thing was added to their tweets, they saw 166.6% more clickthroughs than from tweets with graphics.

Here’s what they did:
They added animated GIFs in their tweets.

Those tweets got 22.3% more engagement than their tweets with graphics alone — and 166.6% more clickthroughs.

Source: coschedule.com/blog/growth-hacks