+17% more revenue (machine learning study)

Mobile game company Pixowl managed to increase its revenue by 17%.

Here’s how.

They personalized their push notification timing with machine learning.
An algorithm looks at each user’s individual history of using the app and predicts the best time to send a notification to boost engagement.

This study inspired me so much that I decided to test this for our community. 🙂
In the middle of gathering data now :).

Source: www.leanplum.com/customers/case-studies/pixowl/