2 biggest mistakes, 3x revenue (100M study)

He analyzed 100M emails sent and found the 2 biggest mistakes people make. One of them decreases revenue by 3 times.

Noah Kagan, founder at Sumo (AppSumo) has sent more than 100M emails.
Here are the 2 biggest mistakes he learned:

#1. A couple years ago, he tested segmentation, spent tons of time and a lot of money.

He found that segmentation isn’t worth the effort.

I‘ve just analyzed my own data and found that non-segmented emails generate 3.19 times more revenue for me than segmented.

#2. So many brands only put a CTA in their email at the end of the email.

While very few people who open that email are going to make it down the page (on average 80% read only the first screen).

It means that by placing your CTA at the top of your emails you can see around 4 times more conversions.