+20 customers a year for free per employee

A company managed to get 21 new clients a year for free, easily, from just one of their employees.

All they did – added a CTA “Book a meeting with Larry” at the bottom of an email signature of one of their employees, Larry.

Results:
1. 2% clicked.
2. 20% booked a demo.
3. 50% became paying customers.

Do you use a CTA in the email signatures of your employees and team members?