20x more sales with this technique (research)

According to research, this technique generates 20 times more sales…

Did you know that Amazon.com’s recommendation engine generates around 47 Billion dollars a year?

Do you like that number? 😉

One of the techniques that their algorithm uses is cross-selling – inviting customers to buy related or complementary items.

But did you know that according to research from Predictive Intent, there is another technique that performs 20 times better than cross-selling?

This technique is called upselling.

Upselling is when you encourage your customers to buy a higher-end version of the product than they originally came to buy.