According to research, this technique generates 20 times more sales…
Did you know that Amazon.com’s recommendation engine generates around 47 Billion dollars a year?
Do you like that number? 😉
One of the techniques that their algorithm uses is cross-selling – inviting customers to buy related or complementary items.
But did you know that according to research from Predictive Intent, there is another technique that performs 20 times better than cross-selling?
This technique is called upselling.
Upselling is when you encourage your customers to buy a higher-end version of the product than they originally came to buy.
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