They’ve changed just 2 first images for their app and saw a +26% increase in the app install conversion rates.
Here’s what specifically they did:
1. Instead of regular screenshots they added more lifestyle images, how a human interacts with the app.
2. Added CTA right in on the image (screenshot captions)
3. Turned 2 separate images into a big one (panoramic gallery)
4. Added branded elements.
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