+26% increase in installs [ASO study]

They’ve changed just 2 first images for their app and saw a +26% increase in the app install conversion rates.

Here’s what specifically they did:

1. Instead of regular screenshots they added more lifestyle images, how a human interacts with the app.

2. Added CTA right in on the image (screenshot captions)

3. Turned 2 separate images into a big one (panoramic gallery)

4. Added branded elements.