Do you like to hear “NO” or experience 0 responses when you survey your audience, ask them to do anything, or offer to acquire anything?
Nobody does. 🙂
How about increasing your chances of hearing “YES” by 2 times?
Here’s the easy trick.
42 studies showed that the likelihood of a positive response was doubled when researchers added a simple phrase “you are free not to.”
When you tell people they don’t have to do something, they’re more inclined to follow along.
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