Gregory thought sending more content would create more engagement from his email list.
He was sending short descriptions and links to 5-6 blog posts.
Then he found a study that states – more choices means less engagement.
So he started to send short emails with just one Call-To-Action.
Results:
His open rates doubled!
CTR also increased by 2 times.
Do you know what that means?
It means – he generated 4 times more clicks! (from the same audience)
Just by sending less content with only one CTA.
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