An interesting research was conducted among 512 SaaS companies.
Researchers wanted to know what has the most impact on your bottom line?
Is it – improving acquisition, pricing, or retention?
They improved all 3 elements by 1% each.
Here are the results:
1. Improving acquisition by 1%, increased bottom line by 3.32%.
2. Retention – by 6.71%.
3. Pricing – by 12.70%.
Still focused on experimenting with acquisition?
Turns out – pricing beats acquisition by 3.8 times!
Source: www.priceintelligently.com/blog/monetization-matters-for-saas-growth
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