3.8x higher impact on profits (research)

An interesting research was conducted among 512 SaaS companies.

Researchers wanted to know what has the most impact on your bottom line?
Is it – improving acquisition, pricing, or retention?

They improved all 3 elements by 1% each.

Here are the results:
1. Improving acquisition by 1%, increased bottom line by 3.32%.
2. Retention – by 6.71%.
3. Pricing – by 12.70%.

Still focused on experimenting with acquisition?
Turns out – pricing beats acquisition by 3.8 times!

Source: www.priceintelligently.com/blog/monetization-matters-for-saas-growth