When you start with PPC, it can take you ages, loads of money, and a huge volume of A/B tests in order to find the most profitable PPC campaigns.

Or you can follow these simple instructions and uncover them in 30 seconds:

1. Go to http://www.spyfu.com/

2. Input URL of your strongest competitor and hit Enter.

3. On the dashboard find “Paid Search (PPC)” and hit “PAID KEYWORDS”.

4. Sort the results by “Cost Per Click”.

5. Choose the #1 least expensive suitable keyword that demonstrates
user’s intention to buy. For example, they look for a
product/service/specific problem, use the word “buy”, etc.

Tada! Within 30 seconds you’ve found the most profitable keyword without spending a penny (say thank you to your competitor) ;).

6. Google the keyword and create the same ad your competitor has.

7. Focus on A/B testing till you improve your Cost Per Click and outperform your competitor.

Rinse and repeat. 😉