Instapage was about to purge 55,000 stale database contacts.
But instead they applied this simple framework that generated $30,000 ARR.
Here’s the automated email framework they used:
1. A top of funnel email.
They send helpful articles for best practices.
If a user doesn’t open it, they send another article out of 6 previously prepared.
2. A middle of funnel email.
They send a case study about their services.
Again, if a user doesn’t open one, they have 6 alternatives.
3. A bottom of funnel email.
They send a link to join a webinar, a free trial, or a discount offer.
As well, they prepared 6 alternatives.
Results:
In less than two months this framework drove $30,000 in annual recurring revenue.
Source: blog.autopilothq.com/lead-nurturing-journey-instapage/
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