34% more leads (A/B test)

Have you seen these popups that have 2 buttons:
1. Yes, give me this (or download, etc.)
2. No, I refuse to get this awesome stuff for free

I hate these popups.
Sometimes I close a site just because I didn’t want to hit that stupid second button.

While I hate these buttons, here are the results of an A/B test:
1. No Thanks, I prefer to pay full price for my clothing: 6.00% opt-in rate
2. No Thanks!: 4.48%

As you see, #1 outperformed #2 by 34%.
That means 34% more leads and more revenue.

What can I say… Data.

Source: conversionxl.com/popup-defense