Research found…
68% of Millennials have bought something because of a “fear of missing out” (FOMO) marketing approach.
What does that mean?
32% (those who are not influenced by FOMO) compared to 100% – that’s 3x more customers when you use FOMO.
This is why countdowns and limited time offers work so well.
I know you knew that. 🙂
Just more proof and motivation to check where else you can add FOMO in your funnel.
Source: www.wordstream.com/blog/ws/2017/03/01/lead-generation-ideas
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