BuzzSumo analysed the TOP 3,000 most engaging videos on Facebook.
Here’s what they found:
1. Heavy video interaction does not depend solely on audience size.
2. TOP 3 calls to action:
2.1. like our page for more
2.2. get the full recipe
2.3. like share and comment
3. Storytelling (Setting + Characters + Conflict + Resolution) is an important element of Facebook videos that people share, like, and comment on.
4. TOP 5 most engaging topics:
4.1. Inspiring
4.2. Animals
4.3. Amusing
4.4. DIY
4.5. Recipes
Source: buzzsumo.com/blog/need-know-creating-thumb-stopping-facebook-videos/
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