When you feel lack of inspiration, lack of ideas to test, you read specific studies.
They generate interesting ideas and inspire you.
But when you learn principles, even just one can become a source of hundreds of interesting ideas and months of inspiration.
This is exactly what I’ll tell you about today.
Patricia followed this principle and boosted her newsletter opt-in rate by 52.8%.
Boost CTR applied the same principle for their ad. Result: a 326% increase in click-through rate.
The principle is called “The Conversion Trinity.”
When analyzing any landing page, any copy, just imagine yourself as a visitor/reader/lead/customer and ask yourself these 3 questions:
1. Is this relevant to my wants/needs/desires?
2. Do I know why this is the right solution for me? Is the value proposition/offer explained well?
3. Is it obvious what I need to do next? Does this give me the confidence to take that action?
Your answers will become a source of interesting ideas to test.
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