+54% more revenue (pricing page study)

They made these changes on their pricing page. Result: +54% more revenue…

Wishpond managed to boost their revenue by 54.3% just by changing their pricing page.

Here’s what they changed:

1. Headline.
Old: Wishpond Pricing Plans
New: Choose your Pricing Plan (Try Wishpond for 14 days)

2. Plan Names.
Old: Basic, Pro (best value), Growth.
New: Starting Out, Everything You Need, Rapid Growth.

3. CTA.
Old: Start Free Trial
New: Start Free For 14 Days

4. Features (click the image to zoom in).
wishpondpricing

5. Testimonials.

Result: +54.3% more revenue.