56% increase in sign-up conversions (study)

After a small change, Formisimo was able to achieve these results:
14.3% more visitors started the sign up form after visiting the page.
35.5% increase in the form completion among those who begin.
56.3% increase in overall conversions.

What did they do?

They just replaced a field “Confirm Password” with a feature “Show Password”.

Source: conversionxl.com/password-ux/