+62% to the ROI [study]

22 May 2019
|In CRO, Other
|By GC Team

RummyCircle game had a big problem – players didn’t return to play.

They managed to add a simple step to their funnel that boosted their ROI by +62%

Here’s what they did:

1. Added a trigger = If players don’t return for some time.

2. They offered a 200% bonus incentive if they return with the offer valid only for a day.

TaDa, hello +62% to the ROI!

P.S. Yeah, you read it right. They gave away more game money to them,
but after the players returned, they spent even more. Smart move.