7.32% more views on YouTube (study)

After DDN applied this trick to their YouTube videos:
1. During the first 14 days they saw a 13.48% increase in views.
2. Overall increase in views: +7.32%

What did they do?

They added captions to their YouTube videos.
Closed captions are indexed by YouTube search and boost your traffic.

How can you do it?

1. Go to the Video Manager tab in your YouTube account.
2. Find the video to caption and select the Edit button.
3. Using the top navigation bar, click the Subtitles/CC tab.

Source: www.3playmedia.com/customers/case-studies/discovery-digital-networks/