Do you remember this principle – people don’t buy from companies, they buy from people they believe and respect.
Neil Patel once decided to test this principle for a… domain.
He ran an A/B test and showed people 2 different domain names:
#1. A regular domain like XYZ.com
#2. A domain that includes the owner’s name like GeorgePaddock.com
Result: the sales page that contained the owner’s name in the URL drove 9% more sales.
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