From 0 to $1M in revenue in 3 years (study)

GreenPal is a marketplace that connects lawn mowing services with customers with an Uber model.

Within 3 years they managed to grow from 0 to $1M in revenue.
They’re growing around 300-400% every season.

I’ll tell you about the #1 thing that is responsible for the biggest impact on their growth.

After investing thousands of dollars on Google Adwords, Facebook Ads, etc., they found that a lot of their demand was coming from Yelp for free. So they decided to focus on Yelp.

But in order to turn Yelp into a sustainable acquisition channel, they needed a sustainable flow of authentic reviews from their users.

This idea made their Yelp reviews skyrocket.

They decided to buy $100 worth of dog bones and catnip ($0.35 a bone), and started sending these out to their customers, thanking them for their business and giving them the Yelp link. After a few trips to the post office, they saw their email, and Yelp reviews skyrocket.

Result.
This idea alone increased their revenue by 50% over the last 18 months.

Source: www.fundera.com/blog/greenpal-case-study