A guy increased the number of leads by 39% using only one button on his keyboard…
The same wrote an awesome case study that generated leads for his business.
Then he ran one A/B test that increased the number of leads generated by 39%.
He only used one button on his keyboard for that.
The button is – “Delete”.
Initially, the case study was 2,286 words long.
He analyzed data and found that people don’t read the whole story.
So, he reduced the details to 615 words.
Result: +39% more leads.
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