In case you want to boost your shares by over 10 times, follow this simple rule (+ free tool).
The CoSchedule team analyzed nearly 1 million headlines and found that…the more “emotional” words that are in your headline, the higher its Emotional Marketing Value (EMV), the more shares it gets.
1. Headlines with EMV=18% get on average 100 shares
2. EMV 27% – 500 shares3. EMV 38% – over 1,000 shares
That means if you increase your headline’s EMV from 18% to 38%, you can boost your shares by over 10 times!
Here’s a super simple free tool that analyzes your headline and shows your headline’s EMV:
www.aminstitute.com/headline/
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