Benjamin Brandall wrote a good evergreen article that ranked #3 in Google for 2 years.
It generated for him around 12K visits every month.
But one day his traffic dropped by over 4 times as a result of falling from #3 to #8 position on Google.
He applied one thing, and in a matter of 4 days the page climbed back from #8 to #3 in Google.
Traffic to that page increased by 486%.
What’s the secret?
Nobody updated the post for 2 years and Google thought it’s outdated (he is smart).
So Benjamin updated it:
1. Added fresh information.
2. Rewrote sections that are out of date.
3. Fixed broken links.
4. Updated date of publication of the article.
Boom!
In 4 days his lovely free traffic came back 😉
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