Lose & get back 468% more traffic (1 update)

Benjamin Brandall wrote a good evergreen article that ranked #3 in Google for 2 years.
It generated for him around 12K visits every month.

But one day his traffic dropped by over 4 times as a result of falling from #3 to #8 position on Google.

He applied one thing, and in a matter of 4 days the page climbed back from #8 to #3 in Google.
Traffic to that page increased by 486%.

What’s the secret?

Nobody updated the post for 2 years and Google thought it’s outdated (he is smart).

So Benjamin updated it:
1. Added fresh information.
2. Rewrote sections that are out of date.
3. Fixed broken links.
4. Updated date of publication of the article.

Boom!
In 4 days his lovely free traffic came back 😉

Source: ahrefs.com/blog/evergreen-content/