Straightforward headlines vs creative headlines

150,000 opt-ins analysis uncovered headlines that convert 29% better… not what you think 😉
The Sumo team analyzed 150,000 opt ins and found…

On average straightforward headlines convert into opt-ins 29% better than creative headlines.

Example #1:
Creative: Why aren’t you sending these 15 emails? (Converted at 7.1%)
Straight: Free ebook: 15 emails everyone should send (Converted at 15.42%)

Example #2:
Creative: Are You Collecting Emails Wrong? (Converted at 7.2%)
Straight: Every Tactic, Ranked (With The Tools And Conversion Rates) (Converted at 10.4%)

Example #3:
Creative: Don’t Let Your Old Articles Die (Converted at 8.75%)
Straight: The Blueprint Behind Republishing Content (Converted at 10.38%)