The perfect lead generation magnet: 8 easy steps

This is to increase email base, drive traffic to your website and lead generation.

a) collect all important events of the next year interesting for your target audience (fairs, exhibitions,…)

b) let a graphic designer create a nice infographic or a visual ebook form them

c) Subscribe to the FREE plan of “sunny landing pages”  and create a nice and simple landing page from a template, publish it through their server or through WordPress. It’s an excellent platform, but with the free plan you can’t download the list of leads you collect…

d) Subscribe to the FREE plan of privy.com  and create email submission form )via popup, overlays, embedded, etc). Login into sunnylandingpages and integrate the code received from privy within the corresponding Javascript section of the page. Now you will generate leads that will input email into the form to download the ebook/infographic for free. They will go directly into privy, bypassing sunnylanding page that will host the page.

e) Integrate privy with Active Campaign or similar via API or download the leads in CSV, XLS.

f) Diffuse the created landing page and the “events collection calendar” via your blog, website, social medias, etc targeting your specific audience.

g) Nurture them with emails before trying to convert them: always show relevant and interesting content to them

h) If successful, replicate with different content/process… otherwise, fail fast.


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