Larry Kim from WordStream conducted a test on emoji vs. non-emoji promoted tweets.
The emoji version of the tweet received 25.4% higher engagement and it also had a 22.2% lower cost per engagement.
Another interesting study showed that not all emoticons bring the same engagement.
Here are the results:
When I was reading this, I thought, what if we could test emoticons on ad platforms like Google Adwords, etc…
Add Growth Hack to your lists: