Twitter Leads vs. Facebook Leads (3x dif.)

17 September 2022
|In Leadgen, Analytics, Content
|By GC Team

AdEspresso ran an interesting experiment.

They decided to compare Twitter Lead Cards vs. Facebook Lead Ads.

2 identical campaigns with the same targeting, budget, timing – everything.

Here are the results:
The average cost-per-lead for Facebook Lead Ads was $3.48 while for Twitter Cards it was $11.70.

That means…
Facebook Lead Ads outperformed Twitter Cards by 3.36 times.

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