Periscopix used this smart targeting and boosted their opt-in rate by 181%.
How?
Have you heard of Gmail Ads?
The Gmail ad looks like a regular email in your inbox.
It means your ad targets people actively using email now – this is why it converts better into opt-ins.
How to activate this secret targeting?
1. When choosing how to target your ads,
click on “Use a different targeting method.”
2. Choose “Placements”.
3. Search for Gmail and you’ll see it in the list.
4. Add “mail.google.com” from the list that populates.
5. Once you confirm the campaign, you’ll need to hit Ads -> + AD -> Ad gallery.
6. Choose Gmail Ads and fill in all fields.
P.S. Remember to confirm that your ad is formatted for the smaller screen and loads quickly, because 75% of Gmail users access their accounts from their mobile device.
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