This jaw-dropping method helped a company achieve a 562% ROI.
After applying the OCEAN method a company saw a 130% improvement in sales, with an ROI of 562%.
How?
1. They analyzed who their customers are, but not as you think.
2. They described them through the OCEAN method (developed by Cambridge University).
The OCEAN is the acronym of the big 5 personality traits:
O. Openness to experience
C. Conscientiousness
E. Extroversion
A. Agreeableness
N. Neuroticism
3. They created 20 ads to appeal to different personality traits.
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