What growth hacking really is

Here’s some stuff you might have noticed yourself:

Facebook and Google ads become more prohibitively expensive every year… content marketing and SEO are over-saturated… and “social sharing” is something only your aunt Jenny does, nowadays..

Those changes are real!

And as a result, growth hacking had to change, too. It’s now fundamentally about systems-thinking: building automated systems that allow you to scale your marketing from “hustling harder” to actually scaling systematically and predictably.

Many top-league growth hackers talk about this stuff now:

– Brian Balfour (former Hubspot)
– Andrew Chen (a16z, former Uber)
– Sean Ellis (Dropbox, Qualaroo, etc.)
– Casey Winter (Pinterest)
– Kevin Kwok (Greylock Partners)

It’s all about systems-thinking.

Even a simple email community runs like a set of automated systems, that throws off revenue every month.

So, start to think about systems 😉