Here’s some stuff you might have noticed yourself:
Facebook and Google ads become more prohibitively expensive every year… content marketing and SEO are over-saturated… and “social sharing” is something only your aunt Jenny does, nowadays..
Those changes are real!
And as a result, growth hacking had to change, too. It’s now fundamentally about systems-thinking: building automated systems that allow you to scale your marketing from “hustling harder” to actually scaling systematically and predictably.
Many top-league growth hackers talk about this stuff now:
– Brian Balfour (former Hubspot)
– Andrew Chen (a16z, former Uber)
– Sean Ellis (Dropbox, Qualaroo, etc.)
– Casey Winter (Pinterest)
– Kevin Kwok (Greylock Partners)
It’s all about systems-thinking.
Even a simple email community runs like a set of automated systems, that throws off revenue every month.
So, start to think about systems 😉
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