Why inactive email subscribers hurt your delivery rates

You probably lose 32% of your revenue because of this mistake. There is a stupid-simple secret to fix it today…
Inactive email subscribers hurt your delivery rates.
As a result, the people who really need your emails and open them may start to receive them in a Promotions tab or in Spam.
Last year, HubSpot removed 250,000 inactive subscribers from their mailing list because of this.

But… MailChimp analysed 60 million e-commerce purchases and 40 million email addresses from retailers.

They found that 1 inactive subscriber is worth 32% of an active subscriber.

When you kill your inactive subscribers, you kill a lot of your revenue.

Dilemma:
1. How do you not hurt delivery rates?
2. And not kill revenue?

Here’s the super simple secret solution I use.
It helps me to reactivate 10% of inactive subscribers every week.

I send emails to inactive email subscribers from:
1. Another email address.
2. Another domain name.
3. Another IP-address.

It allows you not to hurt delivery rates of my main email/domain/IP.