Alwin ran an interesting experiment.
He wanted to A/B test what photo of him on his landing pages would generate more profits:
#A: Serious Alwin 😐
#B: Smiling Alwin 🙂
Here are results…
Smiling Alwin won 🙂 and generated:
+1.3% more sign ups
+9.9% more sales
+10.7% more total profits
P.S. If you thought about placing a smiling stock photo…
Quick recap. I featured a lot of studies that showed – real photos convert up to 45% better than stock photos.
Source: www.alwinhoogerdijk.com/2012/10/23/abc-split-test-the-power-of-a-smile/
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