+10.7% more profits (5 minutes to apply)

Alwin ran an interesting experiment.

He wanted to A/B test what photo of him on his landing pages would generate more profits:
#A: Serious Alwin 😐
#B: Smiling Alwin 🙂

Here are results…

Smiling Alwin won 🙂 and generated:
+1.3% more sign ups
+9.9% more sales
+10.7% more total profits

P.S. If you thought about placing a smiling stock photo…

Quick recap. I featured a lot of studies that showed – real photos convert up to 45% better than stock photos.

Source: www.alwinhoogerdijk.com/2012/10/23/abc-split-test-the-power-of-a-smile/