If your product is boring, there’s no chance you can sell it without spending billions on ads.
Right?
Tongue scratcher.
Boring?
Oh yeah.
Successful?
Let’s see…
These guys created a video about their tongue scratcher.
It gained over 25 million views and generated more than $7 million in sales.
How?
You may think: “Wow, they got lucky creating a viral video.”
Here’s how it actually happened:
1. Creators analyzed the most viral videos.
2. Applied the most popular patterns to their video.
And it went viral – yes? No.
3. Then they A/B tested a ton of headlines, thumbnails, video lengths, descriptions.
4. Then they A/B tested the best way to convert people from the video to their landing page.
5. Then they A/B tested how to convert visitors into sales.
6. Once they found that every $40 spent on ads convert into $45 in profits… Boom! They got an ROI-positive funnel.
7. They reinvest profits into ads, run never-ending A/B tests, optimize conversions and generate more money.
You only see magical millions of views.
In fact, it’s a result of a data-driven approach to create an ROI-positive money-making machine.
Video: https://www.youtube.com/watch?v=nFeb6YBftHE
Source: neilpatel.com/blog/launch-it-5-actionable-growth-hacks-to-scale-your-startup-in-2016/
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