This SaaS tried to boost their sign-ups. One of their tests decreased their sign-ups by 10%. And another one – increased by 10%.
Test #1. They decided to add to their landing page – most valuable features that customers use and often request. They designed the page differently but the result was always the same:
Result: their signup rate decreased by 10%.
Test #2. They decided to analyze testimonials of their happy customers (why they love their SaaS). Then extracted frustrations the customers solved with the SaaS and desired outcomes the customers achieved with the SaaS. They added the TOP 3 pieces to their landing page.
Result: their signup rate increased by 10%.
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