This company is a hosting provider. They had a problem – an opt-in rate for their free trial popup offer was only 0.21%.Then they used a new approach that 10x’d their opt-in rate.The only main thing they changed is positioning.
They positioned their free trial as a present devoted to their birthday (that can be in fact every day).Their popup now says:
Wait!
It’s our birthday
but you get the present
1 month free cloud hosting
Coupon code: HBD2CW
Enter your email here [Sign Up]They also tried to devote their “presents” to other holidays like Independence Day, Halloween and Christmas.
And every time these popups delivered 10x-15x higher opt-in rates. That’s eventually 10-15 times more leads and more revenue!
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