2 words that decrease CPC by 2 times

Would you like to decrease your cost per conversion by 2.58 times?

Sure you do. 🙂

This is exactly what AdEspresso managed to achieve with just 2 words numerous times while A/B testing tons of ads.

What are these 2 words?

Have a look at these 2 A/B tests:

2 words that decrease cost per conversion by 2 times

Did you notice those 2 powerful words?

Yeah, you are right, they are “Free ebook”. Less distraction, maximum
focus on these 2 words always generated huge improvements for them.