Winnie – an app for parents, had a Share button on every post, but not too many people used it.
Then they made one change and saw a 300% boost in shares.
What did they do?
1. They removed the Share button from every post.
2. Instead, they replaced it with a Save button, so that users could create their own collection of interesting posts.
3. Then they added the Share button on the collection of bookmarked posts.
Boom! +300% more shares
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