+300% more shares (1 change)

Winnie – an app for parents, had a Share button on every post, but not too many people used it.

Then they made one change and saw a 300% boost in shares.

What did they do?

1. They removed the Share button from every post.

2. Instead, they replaced it with a Save button, so that users could create their own collection of interesting posts.

3. Then they added the Share button on the collection of bookmarked posts.

Boom! +300% more shares