+24% to conversions (simple CTA A/B test)

Joanna Wiebe made a simple A/B test for her CTA text and saw a lift of 24%.

Here’s the A/B test:

#A version of her CTA text was from third person:
Try Schedulicity Free

#B version of her CTA was from first person and benefits-focused:
End My Scheduling Hassles
(Choose the easy way to gain & keep clients)

#B version outperformed #A by 24%

Source: copyhackers.com/2014/03/propaganda-and-marketing/