When you start your brand new blog in a competitive niche, you usually get 0 organic traffic.
One reason for that is because your domain authority is 0.
A hosting company applied this technique and boosted their organic traffic from 3.5K/month to 12K/month (+250%).
GotchSEO applied the same technique and increased their traffic by 425%.
How does this approach work?
The main idea is to find another domain (expired or existing) in the same niche as yours and 301 redirect it to your current domain.
Your website will inherit all the links and anchor text that the previous site had.
But there are nuances:
1. Super important! The site should have a Topical Trust Flow – topics similar to yours.
2. The site should have a Trust Flow above 15
3. The site should only have quality links (editorial, earned links)
4. The site should have at least 20 referring domains (more is better)
5. The site should have un-optimized anchor text and a high percentage of branded anchors
6. The site should be indexed (google: “site:domain.com”)
7. The site should not have been used for spam in the past
Where to buy domains?
1. domcop.com – expiring domains
2. flippa.com – live businesses
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