How Ahrefs managed to increase organic traffic by 51% without writing new blog posts…
When you work hard, write cool articles for your blog, but your organic traffic doesn’t grow…
… there is a big chance you are making this popular mistake.
Ahrefs fixed it and their organic traffic increased by 51%.
How?
The mistake is called “keyword cannibalization”.
It means having multiple pages on your site that are targeting the same keyword.
At Ahrefs they had 3 posts targeting the same keyword ‘anchor text’ but writing about it from different angles.
They combined the 3 posts into 1 mega guide.
The final step was to 301 redirect the old posts to the new URL.
Result: +51% more organic traffic.
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