Finding someone to market an API is like finding a unicorn. They need the technical knowledge to understand the API in detail, the communication skills to explain it, and the salesmanship to say why it’s the best.
This guy didn’t even try to find a marketer. He invested a few hours to create the API and a few minutes to promote it. That’s it. And in 3 months his API achieved 250M daily requests.
Here’s what he did:
1. Somebody posted a question on Stack Overflow (a community of developers).
2. As an answer to that question, our guy created a simple API. (= the product was born to satisfy demand)
3. His answer was so good, detailed, informative and easy-to-apply that it became #1 among all answers.
4. Our guy forgot about this until a few months later … Boom! He noticed he had 250M daily requests.
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