Google always improves its search algorithms and sometimes it can hurt your website…
or it can give you a new opportunity to stand out in a highly competitive market.

This company reacted to one of the latest big changes in Google’s algorithm and this change resulted in their traffic increasing by 107%.How?

Google has been moving toward rewarding creators who create topic clusters for some time. This means that instead of Google looking at every individual post as its own SEO opportunity, it now looks at the scope of content being created by a given URL and sends more organic traffic to people who appear to be experts on a given topic.

So, by focusing only on covering a specific topic, you have a good chance to double your organic traffic.

If you already have a multi-topic blog, it’s worth creating different websites related to each specific topic and then do a 301 redirect from old posts to new ones.