Over the course of 45 days, they sold 80,000 pairs of socks

They made a 3.8x return on an ad spend of $1,500,000

How?

1. Increased FB ad spend limit to over $100,000 a day (default is $750/day).

2. Prepared their credit card and website for tons of traffic and sales.

3. Beforehand, they A/B tested a bunch of creatives and discovered the most engaging one.

Here’s the winning creative that received engagement for a fraction of a penny:

(this creative alone can become an awesome business in non-English-speaking countries)

4. They created 828 ad sets with different targeting options:

50+ were 1-10% lookalike audiences on a variety of funnel behavior

200+ were custom audiences

500+ were variations of their lookalike, and custom audience ad sets broken out by placements, bid type, etc.

A few were super-broad audiences, even a default “all” audience.

5. They tracked Cost Per Add-To-Cart for each ad set and decided whether to kill the ad set or not.

6. Track Return on Ad Spend for winning ad sets.

7. Once the winning ad set is found, they duplicate it with a 3x-4x budget using the same auto bid strategy.

8. Then they duplicate the winning ad set again 3-5 more times with different manual bids.

Mind blown away… $1,500,000 in 45 days…